Hi I'm Ashley Kursey.
A Graphic Designer
based in the Cotswolds.
Currently working in Cheltenham
on Print, Brand & Digital.
Logo Design / Packaging
Powerhouse Restaurant & Brewery approached me with a logo redesign project. Their current logo was outdated, which led to the solution of creating something more memorable. The client brief was simple, the company initials overlapping in a similar style to the New York Yankees logo. This provided a more unique identity for the brewery, allowing for application on t-shirts, coasters and pint glasses etc. This also led to the creation of the Crowler label. Now customers could now take home a sample of the craft beers on tap and enjoy the brewery experience from home.
Powerhouse Restaurant & Brewery | website
“Ashley is a smart and understanding artist. The knowledge and ability to relate to what I (the customer) am seeking is tremendous. As for his work, it is very creative and interesting. I am beyond satisfied with the service provided to me.”
Vice President South Sound Restaurant Group
Travel App Concept
This was a personal project to expand my digital and UI/UX skills. As someone who is interested in culture, the obvious choice was to design and prototype a travel application. The process started with creating a structure, sketching a wireframing process and then the design and prototyping within Adobe XD. Working on an iPhone X platform, this allowed me to view a direct demo on my personal device to test and view the application. This then allowed me to look at troubleshooting and develop the app further.
Logo Design / Branding
Implant & Ceramic Dental Studios approached me with a logo redesign. The brief was to shorten the business name but to add positivity to the logo. The solution was to keep part of the original design but to emphasis on a smile within the logo. The final result was changing the name to IC Dental Studios using the implant icon as the ‘I’ and the ‘C’ for the smile. This took away the more technical aspect of an implant specialist and made it more people friendly. Additionally the brand was re-worked and a style guide put in place. A brand was created for the ‘All on four’ service which allowed a complete set of dentures to be added via just a four pin structure. A set of teeth that lasted a lifetime, the ‘All-on-4ever’ brand was born.
Implant & Ceramic Dental Studios | website
“I decided to use Ashley through a recommendation, I had seen his previous work and was very impressed. With Ashley you dont just get a fantastic product, but he is there to help and guide you the whole way. His customer service is top end.”
Implant & Ceramic Dental Studios
PinPointMedia specialize in video and digital content. As an already established growing business, PinPoint needed a way of showcasing to new customers what their capabilities were and in what areas they specialize in. The brief was to create a digital marketing brochure that could be tailored to the client’s project. Four brochures were created for the four areas of business; Animation, Photography, Video and Video Editing. The finished result was an on-brand marketing brochure that could showcase its client portfolio and an end-to-end process.
PinPointMedia | website